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SALES DEVELOPMENT IS BROKEN

How Did We Get Here?

Massive amounts of investment dollars have allowed a faulty SDR model to become the industry standard

1. A Cancerous Growth Mindset

Every business needs to grow, but at some point, we decided rapid, almost uncontrollable growth became more important than building a sound business. You know what we call this. CANCER. 

2. Unstable Business Practices

This cancerous need for growth has resulted in the sales development world we know today:

1. Full scale outbound motions launching too early

2. Poorly trained SDRs

3. Emails to spam, phone calls to voicemail

4. Consistently missing pipeline

3. Cover Your A**

You've missed your quarterly number (again), and now you're scrambling to course correct. You look at the numbers, and the SDRs just don't make sense. Time for a round of layoffs. Are the SDRs at fault for underperforming? Or, is it your fault for starting with a flawed model?

A clip art brain that has a tumor, overlayed by a money sign to symbolize the money is causing the cancer.
Ravenue has removed the overhead costs and fixed the sales development model